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Josh Alvarez Social Media
Experienced social media management
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Original Sprout
Project type
Video Editing, Graphic Design, Influencer Outreach, Copywriting
Original Sprout, a vegan, cruelty-free beauty brand, launched their Coastal Collection featuring products made from 100% recycled ocean plastic. To promote the launch, I mixed serious ocean pollution facts with engaging content like memes and trending videos. Collaborations with the World Surf League, Soleil Errico, and UGC influencers, along with famous movie scenes, boosted engagement. Result: a 2,000-follower increase in 4 months and heightened brand visibility.
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